Michael Kahlfuss has sent this excellent photo from Germany, where his major sponsor for the Trabant used in the 2015 East African Safari Classic Rally – Colbitzer Beer – has put a huge photo of the Trabant in action on a delivery truck.
Seeing any Safari Rally car used in post-event sponsor promotion is a joy to behold, but it’s especially rewarding to have our event shared so vividly on a truck that criss-crosses Germany. The Trabant proved to be the people’s favourite on the 2015 Safari Classic, with spectators and competitors cheering the Trabant through the world’s toughest rally. We hope that German road users enjoy the photo and appreciate how much effort went into getting this car through our nine-day event.
The photo makes an interesting point about sponsorship. With so much modern motorsport involving little sense of “real” adventure, it is difficult to drive home a memorable and exciting brand message through motorsport sponsorship. But a Trabant competing in the historic East African Safari Classic Rally over ten days and many thousands of kilometres? This is the new definition of memorable and exciting. Who could ever forget the Trabant Rally Beer Truck?!
Our supportive rally sponsors – including Kenya Airways and Sarova Hotels – know just how rewarding it is to be involved with this world-famous event. We welcome discussions with sponsors looking for a new way to spread an engaging brand message, in partnership with our rally and its competitors: email firstname.lastname@example.org to discuss.