Kenya Airways continues Safari Classic Rally sponsorship

Kenya Airways continues as title sponsor for the 2017 East African Safari Classic Rally. This will be the seventh event run with support from our national airline, renowned for spreading the warmth and friendship of East Africa around the world.

Providing a crucial gateway between East Africa and the international community, Kenya Airways is the perfect partner for the Safari Classic Rally. A valued patron since 2011, Kenya Airways supports the rally as one of its key sponsorship initiatives. Safari Classic gives participants an adventure across East Africa, while also offering spectators a spectacular opportunity to travel across the region. Supporters cheer on their favourite teams while also enjoying the often life-changing experience of visiting East Africa.

“Our unique event is held in high esteem by the global rallying family,” notes Safari Classic Rally director, Raju Kishinani. “Combining the positive challenges of historic motorsport with a wonderfully social atmosphere and the timeless charm of East Africa, this legendary endurance rally requires a special partner to radiate its message worldwide. Who better than Kenya Airways to honour this role? We are humbled by their continued support.”

Kishinani’s sentiments are echoed by rally chairman, JS Vohra. As the CEO of Sarova Hotels, which owns many of East Africa’s most famous tourist resorts and safari lodges, Vohra is acutely aware of how important the entire visitor experience is to the rally’s reputation and its international clientele.

“The competitor’s journey to the chequered flag begins as soon as they set off for Kenya,” says Vohra. “The Safari Classic Rally aims to provide a unique and enchanting experience for all of our clients and their travelling partners. We choose to connect with commercial partners who share this ambition and at the top of that list is Kenya Airways. We are delighted to have their support for another exciting Safari Classic event.”