Safaricom has joined the growing list of sponsors for this year’s East African Safari Classic Rally. Kenya’s premier communications provider will supply a sponsorship package worth KES 17 Million ($160,000) for the 2017 Safari Classic Rally through Kenya and Tanzania from Nov 23 – Dec 1.
“The Safari Classic Rally enjoys a reputation as one of the world’s toughest contests and it is our pleasure to be part of its rich heritage,” said Safaricom’s Consumer Director, Sylvia Mulinge, announcing the sponsorship package and additional provision of connectivity and airtime for officials and rally crews. “As fans and competitors experience this ultimate adventure, they will sample the beauty of our country, while simultaneously enjoying Safaricom’s famously fast Internet speeds and market leading network coverage.”
“We’re delighted to welcome Safaricom as a sponsor for this year’s Safari Classic Rally,” said rally CEO, Raju Kishinani. “Safaricom is an inspirational company, built on a platform of sustainable development. Its ‘Transforming Lives’ initiative is a revolutionary idea to liberate people through technology, and the M-PESA programme to improve efficiency and eliminate corruption by digitizing the distribution of food aid to our most vulnerable citizens is a truly unique approach. We are honoured to enjoy Safaricom’s support.”
“This year’s Safari Classic Rally covers 4,000 kms through Kenya and Tanzania, exposing rally sponsors to vast swathes of the rural population,” notes rally chairman, JS Vohra. “Alongside the welcome financial and infrastructural support, Safaricom’s impressive social media presence and extensive marketing reach ensures the widespread distribution of Safari Classic news, spreading its competitive spirit and bringing global attention to Kenya and East Africa.”
“Safaricom believes that sport plays a vital role in transforming the lives of the communities that we serve,” continued Ms. Mulinge. “Our sporting sponsorships include the Safaricom Athletics Series, the IAAF Under-18 Championship and next month’s Chapa Dimba Na Safaricom football tournament. We’re pleased to be part of the team for this year’s Safari Classic Rally and look forward to waving the competitors off from Sarova Whitesands in Mombasa on November 23.”